Pre ordering the Pubic Sydney Puzzle

Uro Publications, in partnership with Sydney duo Philip Thalis and Peter John Cantrill released a specially designed 1,000 piece puzzle exploring Sydney’s landmarks. To celebrate the launch of this beautiful new product, Friends of Friends were commissioned to design a product-specific website to generate presales.

Utilising designs from the puzzle, including a very specific colour and font scheme, the site was simple, and worked to emphasise the puzzle’s features and opportunity for pre sales.

The site was built in Squarespace, with additional integrations with Bookshop by Uro’s Shopify site, to allow in-site shopping. This exciting integration of Shopify’s “buy now” buttons meant that the puzzle could generate it’s own audience and hype, while allowing the Uro team to manage pre orders and sales through their existing site.

View the Public Sydney website at publicsydney.com